25 JAN 2011 by ideonexus
Media-User Typology (MUT) Identifies Five Types of Social...
User typesFrequency of useVariety of useTypical activityTypical platformStudiesOther labels
(1) Non-users
No use
No use
No
All
Largest of all user types
Non-Internet users, Off the net, Inactives, Non-users, Non-users, Anxiety,
(2) Sporadics
Low use
Low variety
No particular activity, low interest, newcomers
All
Found in 20 studies
Followers, Sporadics, Laggards, Confused and Adverse, Followers, Indifferents, Indifferent, Media Lite, Average users, Inexperienced experimenters, Risk-averse dou... 1 
notes
notesA table of different Social Media user types and their characteristics.
ToDo: Fixe white space style for this table.
